374 Farben   2007
Digital C-print light box
36.5" x 84.5" x 6.5". Ed. 3 + 1 AP.

This project, a large light box, contains all 374 pages of the 2007 IKEA catalogue, each simplified to a rectangle of pure color and arranged them left-to-right , top-to-bottom.

With an estimated 175 million copies distributed in 2006, the IKEA catalogue is thought to have surpassed the Bible as the most published print-work in the world. This group of three projects (374 Farben, Field Guide to Style & Color, and Catalogue) transforms that ubiquity of design into varied pure color arrangements.

tech notes